What is a Website Migration?

Website migration is the term used to describe a site that undergoes significant changes in areas that can affect search engine visibility.

When and Why is a website migration appropriate?

There are a variety of different site migrations; the suitability of each is highly dependent on the nature of the change/purpose of the site migration and the general background of the website. A business that requires a rebranding of some kind will typically require a site migration; whether that is a domain change, content change or updating design and UX. The extent each ‘site migration’ will impact organic traffic and the general SEO health of a website will also vary. 

The goals of your business/campaigns may impact your site’s suitability to undergo different types of site migrations. For example, a business that is currently looking to rebrand may find that a domain change, change in content or updating current design and UX will all be necessary to achieve their business goals. Whilst a business concerned over site security may consider updating their site to HTTPS or moving to a new platform. The extent each change has on organic traffic, the general SEO health of the website and the success of the site migration will also vary.

What results to expect?

The results you may experience following a website migration is likely to vary on a case by case basis as the extent of the migration may also differ. For example, the process of moving from an established domain to a new one will likely lead to a notable but temporary drop in search engine ranking and traffic. This inevitably prolongs the ‘SEO recovery’ process as time needs to be allocated towards updating backlinks, creating redirects and ensuring pages can be crawled and indexed by Google spiders.

How to get started?

Get in touch below to discuss any queries you may have about my site migration and SEO recovery services!