Home > Google Update > Google MUM MUM, short for Multitask Unified Model, is an algorithm update by Google that uses AI technology to make online searches easier. It can provide precise answers to complex search queries by better analysing different forms of content, connecting different pieces of information and isn’t limited by language barriers.… Continue reading How Google MUM will Impact your SEO Campaigns
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SEO or PPC, Which is the Most Profitable?
Home > SEO Whether search engine optimization (SEO) or pay-per-click (PPC) produces the highest return on investment is hotly debated by the digital marketing community. There are pros and cons of both traffic generating models; however, the efficacy will vary depending on your business, site age and keyword intent. Typically, SEO is considered to be… Continue reading SEO or PPC, Which is the Most Profitable?
How to Improve Local SEO 2021
Home > SEO > Local SEO This blog post will discuss Local SEO, and how it become a necessity for many organisations aiming to rank higher in 2021 as local users typically have a higher conversion rate and the implementation of ‘mobile first indexing’ prioritizes businesses local to the user. How to improve local SEO… Continue reading How to Improve Local SEO 2021
Optimizing Your Website for Mobile Users
Home > SEO > Mobile Optimisation It no secret that for a while Google and many other search engines have relied on “mobile first indexing”, meaning that a website’s mobile version is more important than ever. This makes sense considering that in June 2019 mobile accounted for 50.71% of searches. How you can optimize your… Continue reading Optimizing Your Website for Mobile Users