Home > Natural Language Processing > Knowledge Graph In today’s digital age, search engines have become an integral part of our daily lives. When we want to find information, we simply type a query into a search engine and within seconds, we are presented with a list of relevant results. However, the process behind how… Continue reading Exploring Google’s Knowledge Graph: How it Works and its Impact on Search
Blog
The Importance of Canonicalisation for SEO and How to Implement it
Home > SEO A single page can be accessible by multiple different URLs; however it will result in Google interpreting the different URLs as duplicate versions of the same page. Google will typically choose one of these URLs as a master copy of the page and crawl that. All other duplicate URLs will be crawled… Continue reading The Importance of Canonicalisation for SEO and How to Implement it
Natural Language Processing is Revolutionising SEO
Home > Natural Language Processing Search engines are becoming more capable of understanding searcher’s intent as a result of development in the field of artificial intelligence, or more specifically natural language processing (NLP). The early days of SEO were very different, Google’s ranking algorithm was far less advanced. And as a result crawlers simply looked… Continue reading Natural Language Processing is Revolutionising SEO
What are the Best Types of Backlinks?
Home > SEO > Link Building The importance of high quality backlinks have increased over the years. As clearly seen from the effectiveness of the EAT (Expertise, Authoritativeness and Trustworthiness) framework and the initial release of the Google Penguin update in 2012 and continuous updates since. Press Backlinks Press links are typically sourced from websites… Continue reading What are the Best Types of Backlinks?
The Importance of a Content Strategy in 2022
Home > Content Strategy The development and implementation of a content strategy is essential in maintaining a first page ranking on the search engine result page in 2022. A well-developed content strategy can have a positive impact on your marketing campaigns and ROI. As it can help you better understand who you want to target,… Continue reading The Importance of a Content Strategy in 2022