Link Building Services

What is Link Building?

Link building is the process of attaining hyperlinks from other websites to your site. This is done to help web crawlers and relevant traffic navigate between pages on the web. However, not all backlinks are created equally; there are a range of techniques to acquiring links from other websites, some of which are discouraged by Google and other search engines as they break their community guidelines. And as a result of the Google Penguin update, link quality is now just as important as link quantity, if not more so.

There are also a number of different types of links; the impact each has on your website varies depending on your website niche. For example, editorial links are links acquired organically by other website owners; they are the holy grail of link building as they are the results of good content and marketing informing Google that your site is trusted and authoritative.

Resource page link building is the process of building links from pages and sites that curate a list of links to useful content from external third party websites. The quality of the resource page is highly dependent on the quality and quantity of links to pages/sites that provide useful content; as a result of this assuming that your content strategy is great, resource page link building can yield one of the highest conversion rates in terms of link acquisition.

Acquired links are obtained by the website owner through payment. These vary from reciprocal links; whose significance have diminished over the last few years as it was determined not to indicate genuine link popularity, to user generated content such as blog and forum comments section which can drive relevant traffic to a site. However, typically these links include the ‘no follow’ attribute that notifies Google that they shouldn’t take the backlink into its ranking considerations.

There are several other types of backlinks; for a more in-depth article click here.

Within my link building services I ensure that I use techniques that abide by Google’s community guidelines and that won’t risk your site being penalized. I offer bespoke white hat link building services that build quality inbound links from authoritative and relevant sources allowing your website to rank higher on the search engine result page and generate site traffic.

What results to expect?

• Increase relevant site traffic
• Increases site/page authority
• Likely increase in search engine ranking
• If your website currently has low authority or focuses on gaining local links and search traffic you may experience quicker results.

How to get started?

Get in touch below to discuss a bespoke link building strategy for your website!