What is an SEO Audit?
An SEO Audit is used as a means of identifying foundational issues that impact organic search traffic and search engine result page ranking. It highlights the best practices in developing and maintaining a web presence that are optimized for different search engines.
What information is included in my SEO audit?
An SEO audit is not ‘one size fit all’ process and will be adapted need to be adapted to each client’s site and business goals, however typically an SEO audit performed by myself will include an analysis of:
Technical Audit
- Canonical Tags
- Crawlability
- Duplication
- Mobile SEO analysis
- Page Speed
- Redirects
- Robots.txt
- URL structure
- XML Sitemap
On-Page Audit
- Image and Video
- Internal Linking
- Keyword Research
- Keyword Use
- Meta Data Analysis
- Schema
- Schema
- Site Content Structure
- User Experience
Off-Page Factors
- Influencer Marketing
- Link building
- Link Profile
- Linked and Unlinked Brand Mentions
- Social Media Marketing
Unless discussed beforehand I will not fix the issues identified in the site audit; however, I will provide recommendations on the possible solutions for the majority of the main issues.
How can an audit help you?
- Identify SEO opportunities to increase web traffic.
- Identify reasons behind web traffic drops or Google penalties.
Who is an audit for?
- Organisations of any size that want to improve their SEO to increase sales or web traffic.
- Individuals looking to improve the ranking of their own personal website or blog on the SERP.
What results can you expect from my SEO audit services?
- Fixing the problems identified in the audit can allow web traffic to increase over a very short period when issues with page indexation and keywords are corrected.
- Correcting many of the other SEO issues on your website can result in a gradual improvement of SERP ranking over a couple months.
What is required to start an audit?
- Shared access to Google Search Console and Google Analytics.
- Overview of your SEO activity and changes made to your website in the last 12 months.
- If there is any specific area you think needs attention/improvement.
How to get started?
To get started with an SEO audit, email me at [email protected] with your website and details about your business goals/goals of the audit.